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ERICK RUBERA

Motorcycle Technician / B.A Business & Finance

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Category: Peculiar Stories

Why the financial crash of the Ducati 999?

Posted onOctober 24, 2015December 27, 2015Leave a comment

In this blog I want to discuss why the 999 was a huge failure for Ducati. I’m not surprised by the reaction of the market force (final Ducati owners, the ducatisti), but why i said that? Well, if you have Read More …

CategoriesPeculiar Stories

The Dark Side of Ducati. Interesting history! they didn’t build motorbikes!

Posted onAugust 4, 2015January 11, 2018Leave a comment

The Ducati we know today, has no absolute relationship with Ducati of their beginning, talking about the 20s, specifically 1926, was not at all related to the world of motorcycles, even the world of motors of any kind; I mean Read More …

CategoriesPeculiar Stories

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